Research Paper
01 March 2026
Narrative Provenance as Competitive Moat: How Origin Stories Create Brand Defensibility
Organizations struggle to maintain differentiation against commoditized products and frictionless replication. Narrative provenance—the verified, documented ownership of an organizational origin story and conceptual heritage—constitutes a defensible competitive advantage. Competitors cannot copy, purchase, or arbitrage this asset. Narrative provenance functions as an asset class with measurable economic value and a legally defensible claim on organizational identity. Organizations building strong narrative provenance command premium valuations, weather market disruptions, and generate loyalty exceeding product features. Research extends the preservation framework for digital identifiers into the strategic domain of organizational identity.